Organizations require Marketing Services often, especially niche marketing services like creative advertising and creative marketing. There are designated Advertising and Marketing agencies to do just that.
These agencies focus only on providing services to the clients my coming up with innovative ideas. Companies do have an in-house Marketing department but they prefer to invest in outsourcing the marketing to get quality work done. An organization may also have a marketing department which is in the house and caters to third-party clients as well.
Coming up with Marketing campaigns in a new sector or any geography would require the organization to study a lot which would take up time. Instead, your organization would invest in third-party marketing services and come up with faster suggestions and implement marketing campaigns quicker and more effectively. Also, the outsourced marketing departments are more efficient compared to in-house marketing teams. Another part of marketing is market research.
More than 90% of organizations prefer to get this done by outsourced agencies specializing in market research services. These agencies understand the requirements of the clients, then prepare their own questionnaires, get it approved from the company and then conduct a first and primary survey to know the market data. Most of the times collecting this data is very costly for the company but it is worth the amount because of its authenticity and the information which the data produces which is priceless.